As scheduled, Apple has held an event on September 12 yesterday, where the company announced the presence of iPhone X, iPhone 8 and 8 Plus, and Apple Watch Series 3. But at the event the iPhone X became the main star that took a lot of attention, because the smartphone comes as a special edition of iPhone’s tenth anniversary.
Well, this time Apple has released the first video ad that aired on television. The 70-second video has the title “Meet iPhone X”, which of course the contents of the video ad showcased the new features that are present on the iPhone X.
Of course the first thing on display is the full-screen design, where the front of the iPhone X is dominated by glass because the physical home button has been removed. This ad also shows a gesture swipe up that brings users to the homescreen anytime, where the gesture is present instead of the home button.
Because there is no TouchID (fingerprint), iPhone X comes with FaceID technology that can unlock the smartphone by recognizing the owner’s face. This biometric security system is considered more secure than TouchID. In addition, iPhone X also comes with a new chipset Apple A11 Bionic is staying digadang as the mobile chipset with the highest performance. Not to forget, the iPhone X also showcased the support of wireless charging feature.
This video also shows how the animoji work that will mimic the movement of your face. Although not an innovative feature, but the presence of augmented reality camera support on the iPhone X is also shown in this video ad, where the basketball court changed as if Jurassic Park. For more details, see the ad video above.